Helping the Worst NFL Team Become a Success

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The Jacksonville Jaguars are consistently ranked toward the bottom on lists comparing National Football League franchises. Fans are finding it difficult to support a losing team that hasn’t been in the playoffs since 2007. It’s not easy trying to build morale when there’s also a lot of buzz that owner Shahid Khan is considering relocating the organization to London. If the franchise wants to be successful in this cut-throat industry, the perfect time to transition the Jaguars into a powerful squad deeply rooted in the Jacksonville community is now. This is a guide to rebrand the Jaguars for the upcoming 2015 season. It is a blueprint to offer guidance and will need to be adjusted to feedback.

Read the Brand Blueprint for the Jacksonville Jaguars