The Rebranding of a Franchise: Tampa Bay Buccaneers

buccaneers_logo_full_detail

The Tampa Bay Buccaneers, also known as the Bucs, became the twenty-seventh franchise in the National Football League in April 1976. The team got off to a rough start with the inability to pass the ball, play defense, and most importantly, put points on the scoreboard. They became the first team in NFL history to lose all fourteen regular season games, which caused many excited fans to immediately lose faith. The organization knew it had to make some adjustments or success was doomed. The franchise finally underwent transformations in 1995, 1997, and 2002. The most recent changes have been deemed a success, helping the franchise become one of the most profitable in the league. The job is not over quite yet; there is plenty to do as the brand is monitored and grows even larger.

Read more about the Tampa Bay Buccaneers branding strategy in this Case Study

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s