Football is football. The National Football League has been around for 94 years. The game hasn’t changed much, so why are fans still so obsessed with every play? Technology.
Sometimes it’s the simplest innovations: Spectators feel like they are best friends with their favorite athletes because of Twitter and Instagram. These social network take communication to a new level. Fans can learn about players’ days, see pictures they take with friends and family, and directly talk with them — even if there is a 120 character limit. Social media helps professional athletes come across as more relatable.
Video games like Madden NFL 2015 allow anyone to become a pro. People, mostly young kids, become interested in the real game when they get the opportunity to build a team, learn techniques, and play virtual games.
Fantasy football is also huge! In fact, research shows it cost employers around $13.4 billion annually. It seems some crowds are more interested in their fantasy games than the real ones, but they must watch televised games to get to know the successful players. Folks can participate in a draft, form a team, set a lineup, and either gain or lose points.
Instant replay. Enough said. It enhances the viewing experience, and it sometimes helps determine outcomes.
High definition televisions deliver crystal-clear images that make at-home viewers feel like they are sitting in the stands. Some teams also argue that the innovation has kept fans from actually coming to stadiums. Now officials are looking for ways to entice fans to buy tickets. But you can’t forget the stay-at-home folks are watching all those commercials that help pay the bills.
The way companies reach potential buyers during a game has dramatically changed. In the 2014 pre-season, the NFL introduced virtual on-field advertisements. It didn’t quite work out according to spokesperson Joanna Hunter:
The increasing presence of virtual signage in locally produced preseason games can detract from telecasts and create a less desirable viewing experience for fans. Virtual signage has always been prohibited during regular and postseason games.”
Stadiums are still filled with a ton of ads, which brings in additional revenue. A lot of consumers start to support these businesses because they support their favorite team.
Ever wonder how fast players are running down the field or how much force Peyton Manning uses to throw the ball? The NFL is testing out a player-tracking system this season. Here’s how it works: Sensors are being placed in shoulder pads and yardage sticks. Just another way fans can connect and learn more about athletes and the game.
Technology is the reason the NFL is growing in popularity around the world. League officials will need to continue to look for innovative ways to include the fans who help build the brand.
Sport Media & Branding from Trent Brock 